• Sustainability seeds

    Sustainable in small steps – start here

    “Yes, I know I should do more, but I don’t know where to start“. Whenever one knows I work on sustainability, this question comes over and over. Climate sustainability, social responsibility, human rights, women rights, support local shops… that is really too many things, it is easy to get confused and we do get lost. The indications of “what we should do” that I see in the media or in “green communications” are often too complex or too naive. Either we should all be a “climate hero” going “zero” on anything at once, we are given suggestions that are just soothing our wish to engage but have really little impact…

  • Stories and cool stuff

    Olio di …what?

    The origin of “oliodisemi” and the seed container. Once upon a time, back in 1996 or so, a good friend of mine – nerdy genius few years ahead of us all – wanted me to make my first email address. He told me I would use it to write to people and I could not see the meaning of this cold “letters” to be sent via this new connected stuff over the landline. Yet, he kind of forced me and I considered that to be a random useless thing to do. Why not. Choosing my name would be too boring, I told him, so I asked my mum in the…